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Reflections on Value and How We Measure Success

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Regardless of your opinion of the role of economics in sustainability, it is impossible to argue that the economy does not currently have a large impact on each of our lives and our lives as a community. It is difficult to be concerned about changing light bulbs if I can’t put food on the table, or if I don’t have a table to put food on. It is also interesting to note that economics used to be known as political economy. That is, until the powers that be decided to science it. To make economics more like sciences like physics, impartial and non value driven (Mazzucato, 2018). This sits poorly for me, as a student of science, because there is growing recognition that science is value laden, rather than value free. And really, that’s where we need to start: by thinking about value. For the next couple minutes, I’m hoping that you might think about three different questions. I’ll ask you a question and then give you 30 s to answer it. If you want to grab something to write on, put me on pause and go do that. There will be background nature sounds playing for the 30 s.

Look around you, what elements in your environment have value to you?

If you need more time, feel free to pause me again and continue your list. Just press play when you’re ready to continue with the next question.

What elements in your environment contribute money to the economy?

Now compare your two lists. What made it onto both lists and what didn’t? What does comparing the two lists make you think or feel?

I did this activity while sitting outside in a city park. That’s something I value, having access to open spaces and being able to interact with nature. I value the time I have spent with friends in parks. I value the trails that I can ride my bike along and the river that I can paddle on. I value the sun shining down on me and the birds chirping in the trees. I can’t see them, but I know there is other wildlife around me too, like it should be.

But when I think about what contributes money to the economy I struggle. The trails and facilities do require maintenance so there are people who have jobs, but I don’t pay to use this park. There are education and sports programs that use the park, not to mention dog companions (most people call them owners but can we own another being?). They all contribute money to the economy in some way, exchange of services or purchase of equipment. My friends and I might bring food to the park, that adds a little bit to the economy.

But what about when I compare my lists. It isn’t the food that we bring to the park that I value, it’s the time I spend with people I care about. I do value the people who maintain the park trails, but that’s so that I can continue to ride my bike safely and not have to pay to go to a gym just to get a workout. I enjoy the wind in my face, no economic value there unless we’re talking wind turbines. There is value to be found in the trees in the way that they prevent the bank from washing away, but not economic value. We can save money by leaving the trees in place, but if we need to support the economy as it is, we’d be better off to cut the trees down, process them for paper, and erect erosion guards on the bank to stop the river from washing the soil away.

The concept of value is one that we don’t often think about. What determines value? Is value the same thing as cost? Is the most expensive thing you own, also the most valuable to you? I remember going to a concert while I was a student. I had my computer with me and they wouldn’t let me take my bag into the theatre and told me I could leave it in their secure coat check. I was, shall we say reluctant, but it had nothing to do with the value of the computer. It had everything to do with the value of what was on that computer, which was my entire thesis for my PhD. It was the time that I had put in. It was the thought that that document contained that I was terrified of losing.

Value is an interesting term isn’t it. We’ve been confronted by it within the current covid-19 pandemic. The value of things like toilet paper has suddenly been made clear, as was the value of the people who perform essential services, which, for a time anyway, included grocery store staff. For many, the value of a teacher who spends their day helping 30 eight year olds learn also became abundantly clear. Funny how none of those people are the highest paid in our society.
Generally speaking, when we measure how a country is doing, we look at the GDP or GNP. These are the gross domestic product or gross national product respectively. It is the measure of the “value” of all goods and services produced in an economy. So, for the GDP, all spending is good and everything that doesn’t involve goods and services that are bought and sold means nothing. Therefore, as John F Kennedy said,

Our Gross National Product (GNP)… counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities… Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile. (as cited in Anielski, 2007, p.27)

Think about that for a moment, a car accident is good for the economy because it results in spending on repairs or new cars, higher insurance, physiotherapy, and who knows what else. But being a safe driver with its reduced costs is not. Similarly, being active and eating healthy is less valuable to the economy than someone who eats poorly and smokes. Oh, and if you volunteer doing anything, or take on the challenge of being a stay at home parent, you are simply not a contributing member of society.
So long as the GDP continues to rise, we are told that we are on a good path but, the research says something else. Yes, you need enough money to meet basic needs and a bit above that, but beyond a certain point, more money does not equate to more happiness, or as Anielski (2007) puts it more well being.

This is where the idea of universal basic income or universal basic services might enter into the discussion. What if everyone had the ability to access basic services either because they were simply available (acknowledging of course that for this to occur we would need to first tear down the systemic racism and inequality that prevents many from accessing the services that are available) or because they were guaranteed enough income to be able to pay for them. Of course, someone might ask who determines what is basic and we end up back in a conversation about value. Is access to healthy food essential? On that we might be able to agree. But what about access to knowledge on how to prepare healthy food, is that essential? What would you say if someone got to go to a basic cooking class for free so that they could prepare food for their family? I’m sure someone out there would argue that isn’t essential. What about a gym membership? Is that essential, or should people be expected to exercise outside at minus 30 or in a basic apartment that just gives them enough space to eat and sleep?

This question of who decides what is valuable is an important one that we rarely even consider, even in education programs designed to teach people about economics and business. And what is valued in terms of the GDP has changed over time. Did you know that finance and banking activities weren’t included in the GDP until the 1970s (Mazzucato, 2018)?

There is significantly more that can be said about the downsides of measuring success with dollars and cents, but the thing is that unless we have an alternative it is very difficult if not impossible to change. So, is there an alternative?

The first country to really try an alternative is Bhutan, a tiny country on the edge of the Himalayas. Bhutan was a monarchy and their king decided that if they were going to interact with the western world they were going to do it on their terms, and that meant focusing on the well being of the nation. Thus, they introduced Gross National Happiness which according to Bhutan Prime Minister Dr. Lotay Tshering “means contentment, control of your mind, control of wants in your life. Don’t be jealous with others, be happy with what you have, be compassionate, be a society where you can be more than happy to share.” It is “development with values” (in LaMotte, 2019, para. 5-6). Bhutan banned plastic bags in 1999 and tobacco in 2005 and a minimum of 60% of the country must remain under forest cover.

NewZealand is another country that is trying a different model. With their wellbeing budget and the Living Standards Framework (LSF) they “consider that drawing on a range of data and evidence to understand the interdependencies and trade-offs across the different dimensions of wellbeing is simply robust economics” (New Zealand Government, 2019, para. 5). The LSF includes 12 domains of current wellbeing, including housing, income and consumption, but also social connections, cultural identity, and even subjective wellbeing. It also includes four stocks: natural capital, social capital, human capital, and financial and physical capital.

Doughnut economics, developed by Kate Raworth, is a model of economics that argues that we need to meet the needs of people without exceeding the limits of the environment. It too is gaining traction as locations like Amsterdam look to recover from the recession triggered by the covid-19 pandemic while also addressing the extensive social and environmental issues of the times (Doughnut Economics Action Lab, 2020) .

There are other alternatives as well. Modern monetary theory argues that countries that issue their own currencies can’t actually run out of money the way an individual or a business can and therefore, the idea of a country going to debt is a social construct. We might also consider Indigenous economics which recognizes that Indigenous peoples had trade and specialization, public infrastructure, property rights, and mediums of exchange long before Europeans ever arrived on Canada’s shores.

So, we started thinking about what we value and where do we finish? Well, we finish rethinking the mentality that the economy we know is the only possible option. There are questions that need to be asked by every individual, community, and country. What are the things that we wish to measure our success on? Is a system that is supported by the negatives of society like poor health and systemic racism the system we want to be using? What would it take to achieve change?

Anielski, M. (2007). The economics of happiness: Building genuine wealth. New Society Publishers.

Doughnut Economics Action Lab with Biomimicry 3.8, Circle Economy, and C40. (2020). The Amsterdam city doughnut: A tool for transformative action. Retrieved from https://www.kateraworth.com/wp/wp-content/uploads/2020/04/20200406-AMS-portrait-EN-Single-page-web-420x210mm.pdf

LaMotte, S. (2019, September 13). Meet the smoking-free, carbon-negative country that passes no law unless it improves citizens’ well-being. CNN health. https://www.cnn.com/2019/09/13/health/bhutan-gross-national-happiness-wellness/index.html

Mazzucato, M. (2018). The value of everything: Making & taking in the global economy. Public Affairs.

New Zealand Government. (2019). Te Tai Ōhanga The Treasury: Our living standards framework. Retrieved from https://www.treasury.govt.nz/information-and-services/nz-economy/higher-living-standards/our-living-standards-framework

About Tai Munro

I am passionate about making science, sustainability, and sport accessible through engaging information and activities.


4 thoughts on “Reflections on Value and How We Measure Success

  1. Simply and genuinely, one of the most intriguing articles I have ever read. In an ironic way it answered the question I personally had about the true “value” of things. I quite often do think to myself and ask myself the same question “how do we truly measure success?”. Why is it that capitalism is a thing? Someone can be more smart than another. Someone can have better, more modern, and more innovative ideas than another person but does that mean they deserve a better life than someone else? Have all the injustices and acts of crime committed by the capitalists around the world gone unnoticed, been ignored, or are they simply “okay” because those people help keep that capitalist society running? Why is it that someone like Donal Trump can be pardoned from paying taxes while someone else who can barely put food on their table, is not? Did the humans really innovate, modernize, and improve our the planet earth or ruin it?
    The one thing made very clear to today is that there in fact IS good and evil on this planet. Do I believe the evil are winning? Absolutely. When I think of the economy and the environment I think of WHAT is valued the most to those who have lots of money. Is it the well-being of the people or is it having more power and control over the majority?
    I wish to live to the day where the well being of people is more valued than money. When all humans have access to healthcare and are given equal rights. I cannot wait for the day when a country is NOT pardoned of its unlawful crimes simply because it has more power than another.


    Posted by Reema Elamasy | May 21, 2021, 12:37 am
    • Thanks for sharing your thoughts. I often wonder if it is actually good vs evil or more reflective of the challenges of seeing things from anyone else’s perspective. It’s hard to remove the blinders we have on when we don’t know that we have them.


      Posted by Tai Munro | May 27, 2021, 3:44 pm


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